Version Date: April 26th, 2019.
Scope of this Privacy Notice
Biogen Inc. of 225 Binney Street, Cambridge, MA 02142, USA (“Biogen”) has created this neurology website Neurodiem to provide information, education and tools to neurosciences healthcare professionals to stay current in their medical and scientific knowledge. This Privacy Notice describes what “personal data” (meaning any information relating to an identified or identifiable natural person) we need to collect from you on the website, how we use it and why, as well as your rights in relation to this collection and use. You are under no obligation to provide personal data to us, but should you decide not to, you will be unable to gain complete access to the website and its content.
Information we collect and how we use it
The website collects different types of personal data depending on how you use it.
If you choose to register to use the website, you will need to create an account and user profile on the website. We may collect the following necessary personal data from you to do this: your name; title; e-mail address; password; zip code; and practitioner/physician license or identification number. Biogen requires this information to: (a) verify that you are a neurosciences healthcare professional; (b) create and manage your account; (c) tailor your user experience and provide you with information that matches your specialty and areas of interests; and (d) provide you with local technical and administrative support, where necessary.
The website gives you access to various tools and content on neurology (including articles, publications and videos). Your personal data mentioned in the “Website registration” paragraph above will be used to tailor some of this content specifically to your specialty and previous preferences.
Biogen may use your personal data for marketing-related activities, including to send you direct marketing communications (including newsletters, therapy information, insights about diseases, clinical trial information, patient education materials, and invitations to attend meetings or congresses or participate in market research surveys). You may unsubscribe from marketing communications at any time by clicking the “Unsubscribe” link included in each message. You may also manage your preferences on the website by logging in to your account.
Data collection technologies, interest-based advertising and “Do Not Track”
Cookies are small text files placed in your computer browser or other web-accessing device directories to store your information about your use of the Websites and your activities online (collectively, “Cookies”). A Cookie will typically contain the name of the domain (internet location) from which the Cookie has come, the “lifetime” of the Cookie (i.e. when does it expire), and a value, usually a randomly generated unique number. To find out more about Cookies, including how to see what Cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
We use first-party, session, and persistent cookies. These cookies allow us to distinguish you from other users of our Websites, and to enhance this Website and your experience when you browse this Website.
If you do not wish to receive Cookies or wish to manage when you accept Cookies in general, you may set your browser to reject Cookies or to alert you when a Cookie is placed on your computer. Although you are not required to accept our Cookies, if you set your browser to reject Cookies, you may not be able to use all the features and functionality of the Website.
Occasionally, we may use Internet tags (also known as Web beacons, action tags, single-pixel GIFs, clear GIFs, invisible GIFs and 1-by-1 GIFs) on our websites.
Cookies and Internet tags are placed on different pages throughout our Websites. We also use them to measure responses to our Websites. We may deploy Cookies and Internet tags through our analytical service partners.
The website collects aggregated personal data from you to assess how it is being used.
(a) Google Analytics - It does this by using specific tagging technology called Google Analytics which provides Biogen with information on how the website is being used, including preferences, which pages have been visited, which resources have been read, shared or downloaded, which videos have been watched or shared and the progress of any resources being read or watched. Biogen analyzes this information automatically, using an algorithm designed to improve the website and to deliver content tailored to its user’s specialty and areas of interests. The website also uses Google Analytics to collect aggregated personal data from you to assess: (a) the number of times the website is visited; (b) the number of accounts that are created; and (c) the amount of times an article is read or a video is viewed. This data collection technology allows us to distinguish you from other users of this website and to enhance this website and your experience when you use it.
(b) Hotjar – We also use Hotjar to analyse users’ behavior in their usage of the website to improve the user experience.
We also use Data Collection Technologies to manage our online advertising program. These data collection technologies are provided by our ad management partners and other third parties. We, and our ad management partners, may use the technologies to track the actions of users of the website, to measure statistics of our marketing efforts, and to deliver advertisements on third party websites. We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance. This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes. More information about these principles can be found at www.aboutads.info. If you want to “opt out” of receiving online interest-based advertisements, please follow the instructions at www.aboutads.info/choices or www.networkadvertising.org/choices. An “opt-out” cookie will be placed on your device indicating that you do not want to receive interest-based advertisements. If you delete cookies on your device generally, you will need to opt-out again. Please note that when you “opt-out” of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us. It means that the online ads that you do see will not be based on your interests. When you “opt-out” of receiving interest-based advertisements through one of the links above, these data collection technologies may still collect information about your use of the websites, including for analytics.
How we share your information
Biogen engages service providers to assist it in the administration of its data processing activities in relation to the website. These include the companies which: (a) provide Biogen with validation that you are a neurosciences healthcare professional; (b) help us to improve the content and design of our website; (c) provide you with direct marketing communications on our behalf; (d) provide Biogen with technical and administrative support; (e) provide Biogen with data collection technologies and interest-based online advertising; and (f) host the website and your personal data in the cloud and provide Biogen with data storage facilities.
Other Biogen companies
Biogen may also share your personal data with other companies in the Biogen group for the purposes described in this Privacy Notice including Biogen International GmbH, Neuhofstrasse 30, 6340 Baar, Switzerland. If a third party acquires all or a material part of Biogen's business or assets, then your personal data may be disclosed in connection with that sale.
Ensuring protection of your data
Biogen takes appropriate steps to ensure your data is adequately protected when transferred to other companies or countries.
How we store your personal data
We retain your personal data as long as your account remains active and you may deactivate your account at any time. We will also retain your information for as long as is necessary for us to comply with our legal obligations and best practice for a responsible pharmaceutical company.
If you have any concerns about the way your personal data has been collected or handled by Biogen, or any queries regarding this Privacy Notice, please contact Biogen’s Global Privacy Office at firstname.lastname@example.org.
You may also write to the following address:
Global Privacy Office
Biogen MA Inc.
225 Binney Street
Cambridge, MA 02142